Powergen video viral campaign

Sticky Approach

What we think

Content is increasingly multi–platform. It's not enough to put your creative on the web: it needs to work across interactive TV, mobile, handhelds, everywhere. And when a new device or platform appears, we make it our business to understand how to produce content for it. We understand the platforms and we understand how to make creative ideas work on them.

We say yes

Our first question is ‘Can we do this?’

Technology isn't advanced by sticking to the tried and tested. But we also know that to understand the next–generation platforms you have to understand the current ones. We know that to reach a solution somebody, usually a creative thinker, has had to ask the question, ‘Can we do this?’. That's our favourite question. Our favourite answer is ‘Yes’.